Mike Flooring | Brand Identity

Mike Flooring is a special project for me; it’s my brother Michael Sobhy's flooring company, and I wanted to create something unique that would not only endure but also help him stand out from the local competition. I designed three different logo variants: a badge, a logotype, and a crest that features a minimal circular design with an 'X' formed by two tools representing the flooring industry. The dark color palette was chosen to differentiate his brand from most competitors, and I incorporated the three top flooring types he specializes in to highlight his focus. Michael is precise, produces high-quality work, and operates with integrity—qualities I aimed to reflect in his logo.