Character animation of Munchy
Munchy, the brand’s mascot, plays a pivotal role in making Munch more personable. Designed to evoke a feel-good factor, Munchy serves as a friendly, cheerful character that helps the brand connect emotionally with its audience. Whether seen in-app, on marketing materials, or during campaigns, Munchy brings a sense of fun and relatability, embodying the joy of discovering new food.