PSG - Clothing Brand Identity

About the Brand

PSG Clothing is an extension of the Paris Saint-Germain (PSG) legacy, capturing the passion and energy of its young fans. With a focus on blending sports culture with streetwear, PSG Clothing is more than just a brand; it's a lifestyle for the next generation of PSG enthusiasts. The brand celebrates the club's rich history while embracing contemporary street style, creating a unique and trendy collection that resonates with the youth.

Designer's Aim

As the brand identity designer for PSG Clothing, my aim was to create a visual language that captures the essence of both Paris Saint-Germain and contemporary streetwear culture. The goal was to develop a brand identity that appeals to young fans and sets trends in the streetwear scene. I sought to create a brand identity that is both timeless and trendsetting, positioning PSG Clothing as a leader in the sports-inspired streetwear market.