GIRL // IDER - LYRIC VIDEO

Creating a fast-paced typography-focused lyric video teaser that would rely almost entirely on single word is not the kind of project I work on every day. But it is exactly the kind of creative challenge I love. Finding inspiration in the music and the many rich, empowering metaphors of the lyrics, it turned out to be a fun and inspiring project.

Music: GIRL by IDER

Creative Direction and Motion Design: Patrick Zuercher