Branding for wellness mobile app
Neckstretch is a fun and simple app that helps office workers engage in short neck-specific mobility movements while at their desk.
I created the logo as well as color and typography.
For Neckstretch App, 2021
Physio and mobility-related apps are often outdated or boring in design.
Neckstretch is looking to enter the market with casual, fun, and non-judgemental branding to make it stand out from the crowd.
Style Guide
The most commonly used color in health and medical related businesses is blue. I strayed away from that and employed versatile, saturated colors. Starting a golden yellow and light brown associated with giraffes, the brand's mascot.
Logo Explorations
