Product User Flow Testing

Since we usually show finished pixels, I thought it'd be fun to get a behind the scenes glimpse at how our projects start before we move into color comps.

This application did not have a content shortage. In fact, the content was the main struggle. Our team flew out to meet with our client for a week to do a deep dive into this product to tackle the challenge of creating a visual hierarchy that made sense to users.

We created a complete walkthrough of interactions for our team and our client to lock down the user flows. Afterwards, we graduated to more high fidelity wires to test and confirm this experience with users unfamiliar to the product.

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