• Overview: PitchPal is an AI-powered chatbot designed to assist entrepreneurs in creating and perfecting their pitches. It offers real-time feedback and personalized suggestions to help users craft compelling pitches that attract investors and partners.

• Role: Lead UX/UI Designer

• Tools Used: Figma, Adobe XD, Illustrator, Photoshop

• Objective: Develop an intuitive and user-friendly chatbot interface that guides entrepreneurs through the pitch creation process, providing actionable feedback and boosting confidence.

Wireframes

These initial wireframes outline the fundamental structure of PitchPal, focusing on core functionalities such as onboarding and chat interaction.

High-Fidelity Mockups:

User Flow:

This flowchart visualizes the user journey within PitchPal, detailing each step from opening the app through account management and interacting with the chatbot. It captures the user’s decision points, verification processes, and the paths taken based on their choices, ensuring a smooth and efficient experience from onboarding to using the app’s features.

Persona:

Design Process:

Research:

User research revealed that entrepreneurs often struggle with pitch structure and investor expectations. Insights from this research informed the design of PitchPal’s interface, focusing on user-friendly interactions and effective guidance through the pitch development process.

Design Decisions:

• Color Scheme: The main color is a vibrant teal (#35C9AE), complemented by a bold purple (#A954E8) and deep violet (#6B28BE). Buttons feature a smooth gradient transitioning from teal to purple (#35C9AE -> #A855E8), while text is set in a sophisticated dark gray (#323142) for optimal readability.

• Typography: Open Sans, a clear and professional font, is selected for its exceptional legibility, ensuring a polished and accessible user experience.

• Layout: The design emphasizes intuitive navigation, featuring a clean and organized interface that allows users to effortlessly access features, manage profiles, and engage with the chatbot.

Final Results:

Outcome:

PitchPal successfully meets its objective by providing a user-friendly platform for pitch development. User feedback indicated a significant increase in confidence and pitch quality, with 80% of users reporting improved engagement from potential investors.

Metrics:

• 80% of users felt more confident in their pitches.

• 70% observed better engagement from investors.

Reflection:

Learnings:

This project underscored the importance of integrating AI capabilities with a human-centered design approach. Key challenges included ensuring the AI’s feedback was relevant and actionable while maintaining an accessible and engaging user interface.

Future Plans:

Future enhancements may include expanding the AI’s knowledge base, personalizing feedback further, and integrating features like pitch practice simulations to provide even more value to users.

Theank you!

I’d love to hear your thoughts on PitchPal! Feel free to leave a comment, provide feedback, or reach out if you’re interested in collaborating on similar projects. For more details, visit my portfolio or website.

Portfolio Link