Mailchimp & Co Benchmark Report

The Mailchimp & Co Benchmark Report is a global state of the industry report packed with valuable, up-to-date insights and stats for both agency owners and freelancers.

This year's report builds a creative concept around the idea of “measuring up.” We use grids, hierarchy, and data visualization motifs to organize our report findings and simplify complicated information. Here, the visual language of measurement (ex. rulers, blueprints) represents growth, progress, and comparison. This approach feels editorial and expert-led, but still stays true to Mailchimp.

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Full credits:

Creative Direction

Christian Widlic

Art Direction

Marissa Korda

Kristie Feltner

Design

Marissa Korda

Rachel Lin

Copy

Alyssa Greenberg

Rachel Pimienta

Producer

Mike Margiotta

Photos

Lizzy Johnston

Illustration

Rachel Lin

Marissa Korda

James Abercrombie

Luke Webster

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Marissa Korda
Graphic Designer & Illustrator ☻
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