Newage - Rebranding

Newage, Asia's largest manufacturer of firefighting equipment and vehicles, joined hands with Netglobes to revamp their brand identity and redefine their brand core. They wanted to enhance their brand aesthetics to align with current trends. Despite their extensive experience of 60+ years and 1500+ innovative products, their existing brand image suffered from improper brand communication.

We created a dedicated video for the brand relaunch to effectively communicate the exciting changes to everyone connected with the company including employees, shareholders, clients, and followers. This video was designed to convey the significance of the new brand identity, engaging both internal and external audiences. It played a crucial role in introducing and promoting the refreshed brand.