Flooret - Logo & Branding

“Grupo Nueva” an established manufacturer of ceramic tiles based in Morbi, India since 1997 with four highly productive production lines, and extensive experience as a long-term supplier to leading global brands wanted to launch a new brand for some of their new product range. As a new brand, they required unique visual identity and an impactful brand name to make a strong impression in a competitive market while conveying premium quality and timeless elegance. They approached Netglobes to create an elegant brand that communicates luxury, trustworthiness, and modernity.

Netglobes embarked on a comprehensive strategy, starting with brainstorming sessions and in-depth client interviews. This approach provided a thorough understanding of the brand’s vision, industry landscape, and value proposition. After many days of relentless efforts and creativity, we arrived at the name "Flooret". The name blends "floor" to highlight the primary usage of the product with the suffix "-et," which introduces an element of elegance and refinement.

We also worked on packaging design and a unique sample kit for their product line. The final packaging reflects the brand's core values, being modern and minimal. The sample kit not only captures the essence of the brand but also allows customers to engage and explore the product conveniently, whether in a nearby showroom or from the comfort of their own home.