TBC Instagram

Toby Baeza Coaching is an affordable 1-1 and online coach focusing on body transformations and helping people build better relationships with themselves, food, and the gym.

From the very start of the project, a theme of '3' kept appearing... Toby helps people build a better relationship with themselves, food, and the gym (3 things), he also educates people on nutrition, routine bulding, and exercise (3 things again). This gave me the idea to create a dynamic 'T' logo mark which had 3 strokes rather than the typical 2. We paired this mark with the rest of his name and customised the angles of the letter Z to keep the sleek and dynamic look strong.

To see the full project, please visit - www.swaindesignco.com

Enquiries - adam@swaindesignco.com