Omax - Brand Website
Omax Cotspin Pvt. Ltd., a leading name in the textile industry, partnered with Netglobes for development of their brand website and communication video. They faced challenges in brand positioning amidst a competitive landscape. Despite their expertise and innovation, they struggled to make a significant digital impact. To address these challenges, Omax partnered with Netglobes to enhance their digital presence, aiming to connect with a broader audience and reinforce their brand’s market position.
To fulfill brand's goal of establishing trust and authority, Netglobes crafted a video that vividly chronicles their deep-seated legacy in the textile industry. The video weaves a compelling narrative of brand’s evolution from ancestral cotton farming to a modern manufacturing powerhouse. By tracing their journey through three generations and demonstrating a seamless transition from farming roots to advanced textile production, the video positions Omax as an esteemed institution with a rich heritage.This narrative of enduring expertise and progressive innovation is crafted to connect with potential clients, positioning Omax as a proven and dependable leader in the industry.
Story Of Omax
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To effectively convey brand's core strengths , Netglobes proposed a comprehensive video strategy centered on their three pillars of success: Product, People, and Technology. This multi-dimensional approach includes a series of videos designed to illustrate how Omax’s rich legacy and growth underscore their industry authority.These videos delved into the company's commitment to social responsibility, human resource development, their initiatives to support and train local farmers, and their engagement with the community.
Additionally, the series of videos highlights how the brand’s innovative approach from cutting-edge machinery to sustainable practices, drive their success and maintain high product standards. Addressing all of their brand positioning and business challenges, the videos offer a detailed exploration of Brand’s core values and achievements. The videos comprising "Story of Omax," "Life at Omax," "Farmers Story," and "Strength of Omax"