GOODNESS © BRANDING FOR FUNCTIONAL DRINKS CAPSULES
GOODNESS © BRANDING FOR NESPRESSO MACHINES FUNCTIONAL DRINKS CAPSULES
SERVICES
Conducted express analysis. Developed brand platform. Created brand identity: name, logo, product packaging series. Designed materials for advertising communications and digital activities.
TASKS AND SOLUTIONS
Tailored product to the functional drink market demand – a hot tea that can invigorate or relax, boost energy or aid sleep. Designed to support the body's needs during busy city life, providing moments of tranquility. Employed colorful gradients to represent transitions between states. The calm packaging reflects functionality, emphasizing product benefits.
GEEK © Branding agency where design meets strategy
