KFC - UGC content
Overview
KFC wanted to get people excited about their festive Gravy Burger, so we decided to gamify the brand's signature ingredient, "Gravy." The AR filter aimed to generate excitement around KFC's festive Gravy Burger, encouraging users to engage with the brand in a fun and interactive way. The voice-activated mechanic, coupled with influencer challenges, drove significant social media buzz and increased brand visibility.
Role
As a senior designer, I played a pivotal role in bringing KFC's festive "Gravy" campaign to life. I collaborated with the creative lead to develop a visually engaging and on-brand campaign concept. I then mentored a junior team to ensure consistent execution across all social media platforms.
Senior Creative: Elin Butler
Freelance Creative: Tim King
Senior Interim Designer - Michelle Murray
Motion Designer - Becky Sumner
Junior Designer - Joe Swain