SPEZIO © BRANDING FOR FOOD PRODUCTION INGREDIENTS

SPEZIO © BRANDING FOR A MANUFACTURER AND SUPPLIER OF INGREDIENTS FOR THE FOOD PRODUCTION INDUSTRY

SERVICES

Conducted analytical workshop. Developed key idea. Defined brand advantages and character. Created name, logo, slogan, brand style, label design, and industrial packaging. Registered the trademark. Organized meanings and design system in a brand guide.

TASKS AND SOLUTIONS

In preparation for the launch of a new company in the market of food industry ingredients, our goal was to develop a consistent style for a successful start. We aimed to convey the company's core values: food aesthetics and convenience in business communication.

From the outset, it was clear that we should align with industry design understanding and not overlook visual standards. Yet, it was also evident that we needed to move away from the usual company representation to stand out. The client proposed a name that perfectly complemented the visual concept. Upon verification for trademark registration, we received a positive outcome. We crafted a minimalist and confident typographic logo. Designed tempting food zones presenting various aspects of the business. Worked on documentation design, presentation materials, packaging, and web design.

GEEK © Branding agency where design meets strategy 

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