Jars® — Visual Identity

Jars is a startup studio & digital agency based in San Francisco, California. Their experience spans building internal products, collaborating with founders to develop products, investing in and acquiring companies, and delivering digital solutions to help clients achieve their business goals.

They differentiate themselves from the competition through connections with brand owners. Fully understanding your needs and goals, they then focus on a results-based approach to meeting them.

Digital solutions can be unpredictable, but defining a clear path can lead to incredible results. Jars is a brand that embodies disruption and differentiation in its field. Therefore, we present this new unique symbol that combines geometry, futurism and naturalness, which distinguishes it from the competition.

The distortions in the symbol of the new Jars logo represent different paths that lead to a clear goal. The square shape embodies the new logo, paying homage to the previous logo while introducing a fresh perspective tailored to its industry. The accompanying typography has been meticulously crafted to complement the logo, featuring unique elements that resonate with the symbol while asserting its individuality.

Full project here

VASK® Studio

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