Beats Defy The Noise

Beats World Cup 2022 activation, Defy The Noise this campaign required the design team to create a standout visual identity to enhance brand awareness as well as embracing the logistical challenges that come with a global campaign. Our aim was to connect with Gen Z on social media by using a standout product, the Beats Fit Pro headphones.

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Client

Beats

Agency

Social Chain

Role

Interim Senior Designer

Disciplines

Social Content, Art Direction, Campaign Identity, Product Roll out

Year

2022