Fingrow - Branding for the financial knowledge platform
The Fingrow brand stands out with its modern, fresh approach to financial education. The primary colors of the brand include shades of green, symbolizing growth, prosperity, and hope, complemented by yellow and orange accents that add energy and optimism to the brand.
Visual style
The brand's visual style is reinforced through clear and simple forms that are easily perceived and inspire trust. The "Outfit" font, used in the branding, is both modern and elegant, emphasizing the platform's professionalism and reliability while remaining easy to read.
The Fingrow project aims to help users enhance their financial knowledge, as reflected in the slogan "Watch your financial knowledge bloom and grow."
The branding emphasizes openness to new knowledge, a drive for success, and achieving financial well-being.
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