Visual Identity for a boutique electronic shopping brand
We Electronics specializes in procuring and selling home electronics, including laptops, phones, and accessories with a focus on affordability. They primarily target the youthful population and utilize social media platforms for their marketing efforts.
We Electronics logo is a monogram of the brand initials "WE". It is clean, modern, and scalable, reflecting the company's commitment to professionalism and quality. The monogram is visually engaging and easily recognizable, making it suitable for various applications, including digital platforms and physical merchandise.
To evoke feelings of trust and affordability, I selected a color palette that included blue and orange tones. Blue represents trust, reliability, and technology, while orange represents affordability, energy, and enthusiasm. The combination of these colors adds a vibrant touch to the brand identity while maintaining a sense of elegance and approachability.
