Head to GDK - Animation
Client
Challenge
How can we bridge the gap between fast food cravings and health-conscious choices?
Role
Working as a creative team to develop a marketing strategy that positions GDK’s new, health-conscious fast-food options as a delicious and convenient alternative to traditional fast food, appealing to consumers who value both taste and nutrition.
As the lead designer for this campaign, I established the visual identity by crafting distinctive illustrations and bold typography. This cohesive visual language effectively communicated the campaign's key messages. My collaboration with a talented animator was instrumental in developing a dynamic and engaging kinetic typography animation that brought our messaging to life.
Mid-weight Designer - Michelle Murray
Creative Copywriter - Folarin akinmade
Animator - Jordan Painter
Agency
Social Chain
Date
2022