Amazon Just So You Know

We were tasked with supporting the launch of the second season of Modern Love by launching an Amazon Original TikTok series in the UK, with an emphasis on championing creators and stories from the LGBTQ+ community.

Challenge

To reach a younger audience for season 2, engage authentically on TikTok, showcase diversity and inclusion within LGBTQ+ community.

Client

Amazon Prime Video

Agency

Social Chain

Role

Mid-weight Designer

Disciplines

Digital design, Web design, Website QA, Social media design, Campaign development, Product roll out

Awards

Lovies, Silver: Best Social Video Series / ​​Shortlisted: Campaign Awards - Best Social Strategy/ Digiday Awards: Best use of social, Best use of video, Best video campaign / Webby's Finalist: Best Social Video / Lovies, Silver: Best Social Video Series / TikTok Awards 2022, Finalist: Greatest Creative UK

Year

2021

Michelle Murray
Brand & Digital Designer from Sunny Manchester ☀️
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