Sign up flow with a 48% conversion rate

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Ownwell’s property sign-up experience achieves a 48% conversion rate during peak season, with rates ranging between 30% to 40% at other times of the year.

This success is the result of numerous iterations and tests, driven by several key factors:

• Instant Gratification: Displaying estimated savings immediately after entering a property address, creating a sense of surprise and delight.

• Streamlined Process: Simplifying the steps and actions required for users to complete the sign-up process while maintaining straightforward logic for additional actions, such as ownership verification and resolving duplicate accounts.

• Consistent Reinforcement: Continuously reminding customers throughout the experience of the potential savings they can achieve.

We are currently testing the introduction of savings from services beyond our core offering of property tax appeals. Early data indicates this may slightly boost conversion rates during the off-season.