AKAWAH Brand Guidelines | Brand Identity
EN :
The customs of peoples are one of the most prominent tourist attractions that countries and entities working in the tourism sector rely on to promote them and attract a greater number of tourists. In Saudi Arabia, there is a huge amount of rich heritage that attracts tourism, some of which has not yet gained its share of fame. Here, the "flower crown" or "AKAWAH" stands out, which is a permanent head covering that is only left on when sleeping and sometimes if the person is doing hard work or at home.
"AKAWAH" is the common local name among the residents of southern Saudi Arabia, and is also known as Al-Mashqar and Al-Masab, and means "flower crown" that the residents of this region, especially Jazan, adorn themselves with. Flowers in this city are one of its most prominent features, and they are spread in many types naturally. The residents used them to establish apiaries, and they were also famous for growing and selling flowers. Flowers are a heritage that their lives are linked to, which made them one of the most beloved things to them, so they made them a crown that they put on their heads, women and men.The people of this region decorate their heads with flowers and aromatic plants, making them into a wreath made up of one or more types of flowers.
This wreath, "AKAWAH", is an authentic tradition that has been passed down through generations for centuries, and the people include it in their daily and formal clothing, and consider it a symbol and identity of their region.
"AKAWAH" is considered the only male adornment among the people of the Jazan tribes, and is made in a way that is not devoid of artistic touches, as it adds real beauty to the person wearing it on his head.
There is increased interest in wearing it on occasions and public gatherings; such as holidays and attending popular celebrations, and when going to other areas in response to an official invitation and other occasions.
Men place the wreath of flowers "AKAWAH" on the head by wrapping it around the head in a skillful way, and sometimes its end is draped around the neck from behind.
