Good for you, Good for Africa.

I recently got to work on a label design for The Baobab Town and their new citrusy sparking beverage Zimba. Here are a few of the illustration sketches during the creative process. The drink is made with Africa's baobab superfruit. Baobab trees can live thousands of years, with only producing the fruit after being 200 years mature.

The hero illustration of the can needed to convey the large tree of life, show one of the antioxidant fruits and convey an essence of Zimbabwe with some Savannah vibes. This drink supports rural harvesters and protects Baobabs from deforestation. 10% of profits are donated to conservation efforts.

Stay tuned to see the final illustration and label design!

Hoot Design Studio

Illustration • Branding • Label & Packaging Design

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Email: Jen@hootdesignstudio.com