I'm excited to share this recent branding project for Elixir Aesthetics, a skincare brand with a bewitching twist.

The Design Process

• Hand-lettered the gothic logotype, crafting each ligature, stroke, and serif as a component in Figma

• Streamed the entire process on ClawsxCode with Joi Jetson

• Illustrated the ornate frame in Procreate to achieve a vintage, witchy vibe

Client Brief

The goal was to blend an alternative, magical aesthetic with the clean, professional feel of a modern spa. We paired the gothic lettering with a sans-serif font to strike this balance.

Applications

This versatile logo is designed for various uses, including vinyl door decals, business cards, and event announcements.

I'd love to hear your thoughts on this fusion of gothic charm and spa elegance!