Shanghai Real Estate Group Visual Identity System

In 2018, I designed a comprehensive VI system for a renowned company in Shanghai, the Shanghai Real Estate Group. This project included the visual identity concept, logo design, color scheme, auxiliary graphics, and a wide range of other VI system elements. The design process took six months. Among many competitors, my logo design stood out. It was inspired by my deep understanding of the brand and incorporated elements of traditional Chinese wooden window styles, while also integrating the letters 'S' and 'H' (the abbreviation for Shanghai). The profound message I aimed to convey is: 'Every window carries the deep visual memories of the city’s history.'