Hooked is a made-to-measure curtain supplier set to launch in the near future

Hooked envisioned a premium yet inclusive brand that subtly referenced curtains without being overly literal. Drawing inspiration from the curtain hook, I crafted a clean and sophisticated brand that allows the product to take centre stage.

The primary colours of the brand are a deep, dark purple and various shades of gray, evoking a sense of luxury and elegance. Secondary colours will change with each season to reflect the seasonal patterns of the curtains they’ll be offering.

In addition to developing the brand identity and guidelines, I designed a sample postage envelope and various social media assets.