Delia & Gustavo was a digital health campaign at Hospital Italiano de Buenos Aires, using 3D animated doctor characters to provide free, accurate medical information on Instagram and other platforms.

Delia & Gustavo was a digital health campaign I spearheaded at the prestigious Hospital Italiano de Buenos Aires, focused on enhancing medical accessibility.

In a world where online information can be overwhelming and sometimes misleading, there was a clear need for a trusted voice in the medical community. The renowned Hospital Italiano de Buenos Aires saw this gap and aimed to provide accurate, free, and approachable medical information to a broad audience, from children to adults.

Developed in collaboration with two hospital doctors, we used engaging 3D animated doctor characters to create a family-friendly digital presence. The initiative provided free access to medical content on Instagram, supported by our website, Facebook, YouTube, and an interactive chatbot. Covering a wide range of topics in colloquial language, it ensured comprehensibility and maintained accuracy.

Despite concluding due to the pandemic, the initiative made a lasting impact by offering essential health information to the wider community and showcased the hospital's commitment to modern, accessible healthcare.

Objective

The goal was to:

1. Educate the public on various health topics, making medical knowledge accessible and understandable.

2. Promote awareness about the hospital's modern approach and commitment to community welfare.

3. Give life to the characters imagined by the doctos to divulgue reliable medical content online.

Strategy and Execution

• Digital Presence: The primary platform was Instagram, supplemented by a website and a chatbot. The website served as a repository of information where longer, detailed articles could be read without the distractions commonly associated with social media.

• Design: A family-friendly, approachable design was essential. This was achieved through the creation of 3D animated doctor characters. These characters were not only engaging but symbolized the friendly and trustworthy voice of the hospital. Bright colors, mainly light blue and pink, further added to the inviting nature of the content.

• Content: Real-life doctors from the hospital were intricately involved, ensuring the information's accuracy. They addressed a variety of topics, from everyday health concerns to more controversial subjects like cannabis use. All content maintained a friendly and colloquial tone, making complex medical jargon understandable.

• Engagement: The project wasn't just about broadcasting information. It was interactive. A chatbot, using platforms like Facebook and Telegram, was designed to guide users in their queries, employing emojis and predefined choices to ease communication. Regular feedback was solicited from the community, and the doctors were adaptive, even changing course based on what the audience wanted to know.

Tasks

• 3D modeling of the characters

• Character Animation

• Web design and site maintenance

• Product Management

• Chatbot creation

• Brand identity design

• Social Media Content generation

• Social Media & Community Management 

• Copywriting

Skills

Graphic Design · Multimedia · Web Design · User Experience Design (UED) · User Experience (UX) · Continuous Improvement · Product Management · Analytical Skills · Web Interface Design · Logo Design · Responsive Web Design · UX Research · Product Design · Marketing · Animation · Visual Communication · Branding · Adobe Creative Suite · Design · Video Editing · Social Media · Community Management · Instagram