Kraków 2034 Winter Olympics Identity Design

Logo Design Concept:

The main logo combines the letter "K" for Kraków with an abstract figure in motion, symbolizing athleticism and celebration. The design utilizes bold, flowing lines in a harmonious blend of yellow and orange, representing warmth and enthusiasm.

Iconography:

A series of custom-designed pictograms represent the different sports featured in the Winter Olympics. Each icon is crafted with a minimalistic approach, maintaining consistency in line weight and style, ensuring clear visual communication across various applications.

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