POLARIS, hosting services, visual identity

POLARIS

Hosting company

BRANDING / NAMING / LOGO / VISUAL IDENTITY / SOCIAL MEDIA

Polaris is a brand providing hosting services, cloud hosting, selling domains, etc.

Polaris is a company that supports start-ups in their journey as well as providing quality, fast and secure services to all types of clients (even the smallest ones are important to us). The plans that Polaris provides are usually custom tailored to each client. What is important to Polaris and their clients, is that the hosting service is also eco-friendly and low-energy.  

The logo consists of a logo mark, which depicts the North star up in the sky, guiding the clients to the best solutions for them, and a wordmark from custom-made typography that matches the shapes of the logomark. 

The color scheme is chosen carefully to give the sense of security and also of innovation, enough so that anyone can trust in this brand's expertise. 

!DISCLAIMER: Polaris is a student project, created for 'Logo and Visual Identity Design' course at SoftUni Creative.