Osedea brand update
Graphic exploration for an update of the Osedea brand. It was time for us to take a leap. Our previous look had become dated and felt like it represented a version of us that no longer really existed. We've grown to become so much more than just a Montréal based software shop. Osedea is an innovation company. We craft excellence in different fields of innovation, including digital product design, software development, robotics and A.I. But, we always do it with a smile and a laugh too, putting collaboration and a close bond with our clients at the heart of everything we do.
We created a new brand system that is designed to visualize that identity. We selected colors and typography and carefully honed in on a tone of voice that reinvigorated our graphic language, giving us greater flexibility in how we apply the brand, but also how we experiment and play with it.
We are currently in the process of rolling out our new brand across different platforms and medium, so watch this space for more!
Special thanks to our friends at Resoluut in Amsterdam for their fantastic collaboration on this project.
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