Inversity

Inversity is a service where EdTech meets Fintech, a ‘University of investment‘ that allows users to learn intuitively about the financial market, as well as giving them the possibility of actual investment , all in the same platform.

The gamification of knowledge is achieved through multiple UX practices conceived to maintain the user engaged in the learning process. However, product subscription is always optional.

As a starting point, the user's profile would be diagnosed based on his interests and level of financial knowledge. Then, specific learning paths would be suggested according to that data input. 

Personalization is at the core of the whole experience, where the user is guided through different learning paths using gamification dynamics (ex: Duolingo). Based on the profile, the user will have the possibility to customize their experience, learning through different dynamics — text, images, audio and/or video.

Being rewarded with tokens for completed courses and with that being able to unlock new courses and knowledge is the core strategy of this service.

As users unlock learning paths and understand what they are learning, they receive tokens as rewards and become able to subscribe to financial products specifically designed to his or her unique profile.

Complete Case Study:

https://www.behance.net/gallery/195845329/Inversity-Financial-Education