Brand identity for a pharmaceutical company.

Keeping in mind the dictum, "The bitterness of bad quality remains long after the sweetness of low price is gone", the company's quality speaks for itself, ensuring that the quality specifications do not deviate from the parameters set.

This philosophy has ensured repeat business from loyal customers "hooked onto" good quality, building relationships with clients, suppliers and partners that has weathered the ups and downs of the times.

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