Indricks Automated Email Workflow

In 2020, I designed and implemented an automated email workflow for Indricks, a platform that centralizes new real estate offerings and digitizes the entire sales process. This workflow includes over a dozen personalized emails triggered by user actions on the website, such as creating a new account, activating an account, changing a password, and subscribing to the newsletter, among others.

Each email was crafted to be sent at strategic moments, providing relevant information and encouraging specific actions. This approach not only enhances the user experience but also strengthens customer loyalty by ensuring timely and personalized communication.