Little Tikes Tott Tree
Kyle McLane Design was tasked with designing a playground for toddlers, a market segment that was not being addressed by the playground industry. KMD developed conceptual sketches, renderings, and scale models to illustrate ideas for the playground. One idea stood above the rest. KMD’s original concept for a Tree that toddlers can play around and in, generated excitement in the industry. KMD built full scale foam models for Tikes management and focus groups. The full scale model was a replica for a molded plastic product. Pictures of the model were taken so that the product could be presented at the NRPA to the Little Tikes sales force before plastic parts were available. The Tot Tree remains the biggest selling toddler playground product in the history of the industry.