YH Fashion
The Partner
YH Fashion is on a mission to create a world of love between fabrics, weaving beauty into the details of modern and distinctive fashion while also combining feelings and currency at the same time. It also offers a unique and impactful fashion experience for fashion-conscious customers who want to express their uniqueness and creativity. Its goal is to create bonds of love between its customers and transform it into designs that reflect its details so that it becomes a lifestyle!
The Project
By going back to the brand’s purpose and vision, we created a new logo that mimics the concepts in a modern, simple, and a different way. Designing the logo relied at the beginning on the font style, as the logo consists from the two letters yh which refer to the founder of this brand identity. The logo is coherent and simple, which makes it attractive to fashion fans and competitive in the market. The style of y was handwritten typo, which was chosen to help the logo appear smooth and comfortable, as it expresses the flexibility of the fabrics, and the elasticity of the lines! The churning of the logo reflects directly the women’s flexible personality and body curves, signifying life and beauty. The letter h is styled using a Classic Serif font to reflect elegance and stability, and to give an impression of luxury to the brand identity. This use of this style of fonts with its straight lines and tapers, in addition to the light curves that reflects the man with his serious personality, the symmetry of his body, and the sharpness of his gaze.
The combination of such two different styles is considered difficult due to the incompatibility of these fonts together. But in this logo, the breaking of the h’s sharpness helped to bond between it and the letter y, which in turn gave life to it. In other words, the design of y is full of life which is reflected clearly on the straightness of the h. On the other hand, the straightness of h accentuates the letter y in its shape, reduces its elasticity, and makes it cohesive.
Let YH Fashion’s identity inspire your style and express who you are! ✨
How does your fashion reflect your personality? Share with us in the comments! 👇
What do you think? your feedback are much appreciated! 🔥
Designed with Deep Imagination 💫
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