Quinn Emanuel Website Redesign & Development
Case Study: Quinn Emanuel Urquhart & Sullivan Website Redesign
Overview: Quinn Emanuel Urquhart & Sullivan, a leading global business litigation firm with 19 offices in 10 countries, needed a website that matched their prestigious reputation. Known for representing Fortune 500 clients like Google and Samsung, their outdated site was not reflective of their status as a litigation powerhouse.
Key Achievements:
+7,959.9% Increase in Mobile + Tablet Usage
+27.9% Increase in Average Time on Page
+87.7% Increase in Traffic from Organic Search
Discovery Phase: A comprehensive site audit, competitive analysis, and user interviews revealed the previous site was considered bland and uninspiring. The outdated design, reliance on Flash, and lack of responsiveness were major issues.
UX Strategy: Focused on simplifying site architecture, enhancing navigation, and creating engaging wireframes. Research on colors and fonts ensured they aligned with the firm's bold brand identity.
Build Phase: Designed a visually appealing site with improved imagery, color, typography, and readability. Developed in Umbraco, ensuring fast load times and smooth functionality despite the site’s complexity.
Test & Launch: Thorough QA ensured the site functioned perfectly. The launch was meticulously managed to guarantee a smooth transition.
Closing Thoughts: The redesigned site successfully enhanced Quinn Emanuel’s online perception, aligning their digital presence with their elite status in business litigation.
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