wara

Wara was created with the purpose of helping to answer, decipher, and interpret questions related to self-knowledge. Wara's goal is to provide readings and interpretations through various tools: tarot reading, dream interpretation, and palmistry.

The main symbol was designed to convey different elements that Wara aims to represent: a star (meaning of 'Wara' in Quechua), the Ankh cross, and the letter 'W'.

The typography, color palette, choice of photography, creation of shapes, illustrations, and animations were developed under the identity that Wara seeks to convey: mysticism, connection, depth, and exploration.