Yelloh! Same-Day Delivery and Streamlined Checkout

As the Lead Product Designer, I embarked on a project to create and implement a same-day delivery feature for Schwan's Home Delivery, later rebranded as "Yelloh!" The company had intended to add this type of feature for several years but had never gotten around to it. During the early pandemic, the lack of such feature caused the company to lose customers to competitors such as Instacart, Shipt, and others who offered same-day delivery. In an effort to catch up to the competition, Schwan’s decided to produce their own version.

I not only designed the same-day delivery feature, but also streamlined the checkout flow, resulting in a highly efficient customer experience that increased user engagement and reduced the number of abandoned carts by 22%.

Read the full case study on my portfolio site.