The objective was to design a rebranding package for Dye Candy Hair Salon to align with the ways they have grown as a company, enhancing their visual identity and ensuring cohesive representation across all mediums.

Client & Project Background

Dye Candy Hair Salon, known for its vibrant and creative hair services, needed a refreshed brand identity to better align with both its dynamic and stylish clientele and the core values of the company. The challenge was to elevate their brand presence, making it more appealing and modern while maintaining the essence of their unique and bold personality.

Design Brief

The project encompassed a complete rebranding initiative, as was discovered through the client discovery process. Included was the design of a new logo, new, updated colours, and fresh typography to round everything out. The goal was to create a brand identity that reflects the salon’s core values, resonates with its target audience, and ensures consistency across all branding efforts.

Final Deliverables & Solution

The final deliverables included a brand presentation with core values, personas, and positioning statement, along with a newly designed logo, colour palette, typography, and logo mockups. In addition, all the necessary design files were handed over to the client for them to bring the project to life. This comprehensive branding package successfully encapsulates Dye Candy Hair Salon's vibrant spirit and modern aesthetic, ready for implementation across all platforms.