The task was to create a professional logo specification sheet for Okanagan Bike Co., intended for use in various advertising mediums and promotional purposes with sponsors.

Client & Project Background

Okanagan Bike Co., an established company dedicated to exceptional service and premier bike brands, specializes in road, gravel, and triathlon bikes, as well as custom builds. They aim to help people grow as cyclists, which prompted the need to refresh their brand identity to better resonate with their evolving market.

Design Brief

The project involved redesigning the company's logo and branding elements, ensuring the new design stayed true to the brand's core values while appealing to the current market. A comprehensive brand guide was created to ensure consistent application of the logo, colors for web and print, and typography across all future branding efforts.

Final Deliverable & Solution

The final deliverable was a meticulously crafted logo specification sheet, featuring updated typography, fresh colours specced for both web and print, and a revamped logo that represents Okanagan Bike Co.'s leadership in the cycling community and the quality of their services and products. Rather than pivoting in a new creative direction, the existing logo was refined and brought up to a higher level of modernism. The project underwent one round of revisions to ensure maximum visual communication of the the essence of Okanagan Bike Co.