DailyUI 012 - eCommerce

This is definitely the most vague yet complex DailyUI prompt I've completed so far!

For inspiration, I looked at bath & body product brands from low-end to luxury. While they all utilized common eCommerce elements, I enjoyed the soft colors, simple, layout, and ample whitespace of the higher-end brands.

I ended up with 8 iterations of the products list- ultimately using a version that maximized white space in the right-hand container and gave just enough room to breathe between products. I applied the same priorities for the PDP, fitting essential information and the most important action (Add to Bag) within the top of the page.

This exercise also showed me just how impactful product photography is to a webpage, especially for eCommerce. I spent longer than usual sifting through Unsplash and Pexels to find images with whitespace and clean lines to match the layout of the pages.

More by Rai Barnard

View profile