Rooz Bakery Visual Design
Brand Story: Rooz Bakery
Rooz Bakery is one of the largest and most beloved producers of various breads and pastries in Tehran. Established with a commitment to quality and freshness, Rooz Bakery has earned the trust and loyalty of a large customer base by consistently meeting their needs with a diverse range of delicious products. The bakery's reputation is built on its ability to combine traditional and modern culinary techniques, ensuring that every loaf of bread and pastry is baked to perfection.
Design Approach:
The visual identity for Rooz Bakery needed to reflect the brand's commitment to health, freshness, and variety. The following principles guided the design:
Color Palette: The chosen colors, including shades like 157 C and 3425 C, were selected to evoke a sense of natural freshness and health, aligning with the bakery's use of organic ingredients.
Typography: The typography was carefully selected to be both modern and approachable, reinforcing the brand's connection to contemporary baking methods while remaining inviting to customers.
Imagery: The imagery used in the visual identity emphasizes the use of high-quality ingredients and the artisanal nature of the bakery's products. This approach helps to communicate the brand's values and commitment to excellence.
Packaging and Label Design: The packaging is designed to be clean and modern, with a focus on sustainability and convenience. The labels are simple yet informative, ensuring that customers are aware of the quality and freshness of the products they are purchasing.
Research and Visual Identity Brief
Freshness: Rooz Bakery prides itself on using only the freshest, high-quality ingredients. The use of organic, chemical-free materials ensures that every product not only tastes great but is also healthy and safe for consumption.
Variety: Catering to a wide range of tastes, Rooz Bakery offers an extensive menu that includes various types of breads and pastries. This diversity allows the bakery to meet the preferences of a broad customer base.
Quality: Every stage of the baking process is carefully monitored by professional bakers and experts to meet global standards of quality. This dedication to excellence is a cornerstone of Rooz Bakery's success.
