Wear the Energy | Nike campaign
Nike's bold new, unofficial ad campaign with AI, titled "Wear the Energy," features global icons like Egyptian President Abdelfattah Al-Sisi, Donald Trump, Elon Musk, and Vladimir Putin, each donning vibrant, colorful sportswear and sneakers. Shot in diverse settings—urban landscapes, dense forests, sprawling deserts, and vibrant outdoor night scenes—the campaign captures these leaders from dynamic camera angles, emphasizing the energy and confidence that come with Nike's gear. Enhanced by colorful rim lighting, the visuals underscore the power of individual expression, no matter where you are or who you are.
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