Lido Rum

A new Madeira Rum, launched in 2015, tailored to make poncha (the regional cocktail) aiming to a younger audience.

The design concept was inspired by the brand's name, which refers to a local beach club, and by the renowned french burlesque show on Champs-Élysées.

To ensure the label would catch the eye on bar shelves and under disco lights, the design showcased a strong image of a woman in a bathing suit set against a black and white striped background. The color palette of the label was chosen to be highly contrasting, resulting in a striking and memorable visual impact.

The approach to the project was comprehensive, considering the brand in its entirety and all of its touch-points with the client.