Skyscape IT - New Logomark
Originally, Skyscape IT was called “My IT Guy” but in order to attract larger businesses, the client wanted to move away from the one-man-band association the original name was portraying.
After presenting a list of potential new names, we settled on Skyscape IT as this evoked a sense of calm.
We created a sleek logomark that avoided feeling too corporate as well, but was essentially brand inspired. The logo is now a cloud with the letter ‘S’ for Skyscape IT woven into it.
Getting the logo right was imperative for building and bolstering brand consistency across the website in order to gain and maintain user trust and awareness.
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