DIALECT Fragrances - Perfume Dupe Experts

Dialect was founded on the strong belief that quality perfume should be accessible to everyone. No to industry markups and additional costs, yes to affordability and the highest standard of fragrance craftsmanship.

Exclusively available in UK, DIALECT targets its communication through social networks and email marketing. Working closely with the marketing and influence team, I handle the writing, design, and integration of monthly newsletters. I also manage the creation and redesign of flows (automation), along with web design and packaging design.

Role: Email designer

Copy, Design, Integration, Content Creations, Art direction, Print Design

We collaborated with a 3D designer on Omi to create visuals. My role involved crafting creative briefs that aligned with the brand's image and envisioned content for newsletters.

Newsletters should reflect the style and content of the shop.

To enhance email productivity and maintain consistent clarity in content and style, I developed an email design system with clearly defined, separate elements.

Welcome Flow redesigned recently.

Cart Flow redesigned recently.

Some visuals and GIFs were created using Omi and Photoshop.