Wai-O-Tapu

Surreal, dream-like, unreal, amazing. The kaleidoscope of alien-like landscapes that make up the Wai-O-Tapu Reserve can literally take your breath away.

Wai-O-Tapu is truly one of the most surreal places on earth. This land is our taonga, and that needed to be celebrated in the brand identity we created to exhibit this unique part of New Zealand. 'To learn the stories of our people, you must listen to the land.' This brand was inspired by the vibrant pools, rock formations and mineral deposits that are the hallmark of this geothermal gem. Ash, teal, acid and burnt orange combine to create a daring colour scheme that both enhances and compliments the imagery of this wondrous place.

Completed at Legend with Penny Egerton and Holly Doucette. 

Identity refresh

Graphic design