Powerswitch

Run by Consumer NZ, Powerswitch analyses how much consumers are paying for their power and gas, and lets them know how they can save a buck or two.

You might remember that ‘What’s my number?’ campaign from years ago – well Powerswitch is the new incarnation of this handy service. This new identity centres around a bold wordmark, daring colour scheme and ownable graphic icon to make Kiwis sit up and notice the brand new Powerswitch. The launch campaign centres around photos of ‘real Kiwis’ who are talking about how much they can save, and more importantly what they intend to do with their extra cash! From travel to rent to shopping, the sky’s the limit.

Completed at Foundry Creative with Stephen Legg and Emily Macrae. View the entire project here: https://foundrycreative.co.nz/work/powerswitch

Creative direction

Brand identity

Front-end web design

Talent relations