Taupo Pure

Milk can’t be made in a factory – it’s gifted from the land. The lushness of the pasture and the pureness of the air, soil and water come together to create the goodness in every drop.

Taupo Pure seeks to bring fresh, safe and nutritious New Zealand milk products to the world. We drew on the colours of the Taupo landscape to help tell the story of this lush, rich and fertile land that Miraka strives to keep clean and pure for future generations. The Maori culture that underpins Taupo Pure is intrinsic in the language we use, the images we present, and the gorgeous haehae pattern that connects each and every design.

Competed at Legend with Penny Egerton and Holly Doucette. Photography by Kristian Frires.

Packaging design

Front-end web design

Photographic art direction